With the emergence of new technology in the online market, there is a drastic change in digital marketing landscapes such as social media, SEO, and content marketing. The time has come to look forward to the upcoming year, 2020, so updating ourselves with time is as important to innovate our professional skills.
Every year brings into light, some digital trends that were never seen before. Thus, the marketers are required to stay aware of every update related to technology if they wish to run in the lead in the market.
Some of the latest digital marketing trends are mentioned here:
Table of Contents
1. Artificial intelligence
One of the majorly used technology includes artificial intelligence which gives a glimpse of the digital marketing scenario. Undoubtedly, in the upcoming decade’s employees are going to be replaced with robots. Artificial intelligence is a commercial chance for companies, industries, and nations. Many companies are adopting AI for their business profits and economic growth.
2. Voice Search
Giving more preference to voice searches is another biggest trend in digital marketing. Smart speakers like Alexa and Siri are now commonly used by many individuals. Our digital marketing trends can’t ignore the fact of using voice searches. Instead of text typing, a direct command is given to google searches through this amazing feature. Most of the businesses are already working according to this, so they can be seen in the SERPs for the voice searches also. As the stats are shown by Google, they say 20% of the searches are being made via voice search only, which is more likely to rise to 30% in 2020.
3. Social media marketing
Social media has uplifted digital marketing trends by giving wings to it. Social media has become the easiest way of advertisement by using social apps like Facebook, Instagram, Twitter and many more. Nowadays, people are giving a positive sign to this option. Social media management helps the business to get the most out of social media platform. Taking an example, Facebook shows an average conversion rate of 9.21% which provides a great opportunity to reach the new audience.
4. Chatbots
Chatbots going to be an important part of digital marketing trends in next year. Instant messaging to chat in real-time, day, or night with your customers by providing 24/7 services. Chatbox is used to involve in a relationship with customers. Chatboxes are faster and cost-efficient. Text messaging on social media apps is not considered as ‘unprofessional’ anymore.
5. Personalization
Personalization is truly the key to a successful online campaign in 2020 and seems to be the future of digital marketing. And many businesses seem to hire app developer to promote themselves on greater grounds too.
The primary benefit of personalized marketing is having the control to reach a specific group of customers. Collecting user data from list segments, surveys, or studies helps in creating more relevant and effective email campaigns towards targeted audiences based on their buying habits, interests, and behaviours.
6. 5G technology
5G technology will transform how we access online content, from digital marketers to the average user.
Living without a smartphone in this era seems next to impossible due to changes in c. For better digitization, all you need is a better network with extra features. 5G is an advanced network technology that has already begun wide deployment in 2019 itself.
7. Interactive content creation
Better to accept the fact that Content is considered as the ‘king’ of digital marketing trends. People are mainly impressed with the content that has been posted on any website. User-Generated Content is accepted by most of the companies that radiate their products and services a positive response. From the past decade, we have noticed the content has shown results in the process of growing one’s online business. Surely we can look forward that it will remain as a key for making your website informational, and visible to the visitors in their local searches.
8. Video marketing
Brands need a new strategy to raise their marketing skills, and therefore, video marketing always remains an interesting idea. People mainly prefer videos as they can be easily understood through visuals, along with the factor that it saves a lot of time that is spent while reading the same information. Posting a video is cost-efficient and can be shoot in high- quality graphics. One can make a video post on Instagram, Facebook, and indeed with their live updates.
9. Website security
Website security is one of the important features that websites should be more secure in the year 2020. An increase in the number of people in digitization also causes a threat to the privacy policy of a website. People will opt for your efforts if it’s secured. In case, they feel unsafe the number of bounce rates will increase. Also, an increase in the bounce rate can affect your business. Hacking of data has become easy in today’s count. So, keeping your data more safe and secure should be the priority to provide services.
10. Visual search
This is a specialized feature that will give you a new opportunity to add to your digital marketing strategies. People can get more efficient results in their searches by simply uploading an image or picture. Many apps have introduced this feature already. Online image search parties such as Google and Pinterest, give you the option to search for a similar image to that you have uploaded.
11. Digital Branding
Digital branding provides so many benefits to the marketing scenario such as multi-channels to spread out the business to an online advertisement, chat sites and many more. It is a creative and strategic process that tells what your company is all about. It shows how you brand your products online through websites, apps, social media and many more. When you need to compete in the market, the brand name helps the most by making it possible for your business to stand alone.
Strong growth in digital marketing trends these latest trends might be helpful for you to increase audience involvement. For further queries, you can contact us on our official website.
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Savannah Toliman is working as Blogger at brillinfosystems.com which is the Social media marketing agency. She has an Experience of 5 years in Content Marketing and has written several blogs for national and international websites. She likes traveling, reading and is passionate about writing.