Let’s not kid ourselves, as the eCommerce industry is reaching new heights, proper automation in marketing can be the difference between boom or bust. It is very crucial for Shopify store owners to understand these incoming changes and the rising competition. Efficient tools need to be utilized to engage with clients, save time, and achieve uninterrupted sales growth.
All of this can be accomplished through marketing automation apps. Such apps enable you to autonomously send out personalized emails, SMS, and pop-ups all simultaneously – allowing you the freedom to manage your daily business tasks without the hassle of worrying about marketing or sales.
The Shopify app store is abundant with such applications, but for 2025, we have handpicked the top 5 marketing automation apps, all of which will guarantee ease and efficiency in attaining the desired outcome.
- Privy ‑ Pop-Ups, Email, & SMS
Privy enables Shopify users to expand their email lists, lower cart abandonment rates, and boost sales in minutes. The all-in-one marketing solution is easy to integrate and use. Without a doubt, Privy should be the first stop not only for eCommerce store owners, but anyone looking to improve their marketing automation. You can now pay Shopify expert to have a custom integration done for your eCommerce store so that the app meets your goals and requirements.
Why choose Privy?
- This Shopify application is a singular solution that facilitates the management of pop, email and SMS campaigns from one place.
- It enables recovery of lost sales through cart abandonment emails and SMS reminders.
- It grants full customization of emails through the use of a drag and drop editor alongside smart triggers.
- Capture leads for your Shopify store using synced discount coupons, mobile popups, countdown timers and spin-to-win popups.
Pricing:
| Plan | Monthly Price |
| Basic Convert Plan | $12 / month |
| Convert Plan | $24 / month |
| Starter Plan | $30 / month |
| Growth Plan | $45 / month |
Rating: 4.6 / 5 | Reviews: 24,814
Install the best Shopify marketing automation app: Privy ‑ Pop Ups, Email, & SMS now!
- Yotpo Email Marketing & SMS
Yotpo is an advanced eCommerce marketing automation platform designed to help you build your email and SMS subscriber database while enhancing customer engagement and ROI. Whether focused on starting up or scaling existing efforts, Yotpo enables the creation of popups, forms, and personalized campaigns with no technical skills required.
Why integrate with Yotpo?
- This Shopify app lets you boost your list with popup, spin-to-win forms, footer, and QR Code.
- Personalized SMS reminders can be sent with direct cart links.
- Easy drag-and-drop email builder using Canva.
- Access to 300+ email templates for fast campaign setup.
- Creation of targeted segments with more than 45 customer data points.
- This Shopify app gives you multi-channel campaigns and automation across SMS and email.
- Analytics dashboard for subscribers, CTR, CVR, and revenue tracking.
<h3> Pricing:
| Plan | Monthly Price |
| Free | Free to install |
| Starter | $19 / month |
| Pro | $59 / month |
| Premium | $199 / month |
Rating: 4.9 / 5 | Reviews: 8,366
Install Yotpo Email Marketing & SMS directly on the Shopify app store!
- Mailchimp Email SMS Marketing
Type utd with Mailchimp boasts great trust in email automation and marketing and now offers an easy SMS integration for multichannel campaigns. Alongside, AI powered tools with a tailored approach help Shopify merchants increase their conversions, retention, and scale faster
Why choose Mailchimp?
1. All in one platform for email, SMS social media campaigns.
2. Automated personalized product recommendations and discounts via SMS.
3. Drive repeat purchase with automated targeted messages.
4. Increase in sales and promote the product with AI generated emails.
5. Get insights on performance to optimize marketing efforts.
6. Tempaltes subscription of emails and support round the clock over chat and email.
<h3> Pricing:
| Plan | Monthly Price |
| Free | Free |
| Essentials | $13 / month |
| Standard | $20 / month |
| Premium | $350 / month |
Rating: 4.2 / 5 | Reviews: 704
Install Mailchimp directly from the Shopify app store!
- Aftership email marketing, sms
AfterShip offers an all in one marketing software designed to help Shopify stores owners with sales increase through SMS popups forms and emails all from a single dashboard. To ensure the right message goes to the right customer At the right time tailored automation alongside behavioral targeting comes in handy.
Reasons For Choosing Aftership
- The best Shopify app helps you recapture customers using mobile responsive forms and dynamic popups exactly at the right time.
- Personalized emails & SMS can be sent to customers based on their behavior and purchase history.
- Event triggered messages such as cart abandonment, price drop and restock alerts.
- For Advanced segmentation of VIPs, repeat buyers, win back opportunities and more.
- A/B testing for automatically choosing high performing campaigns.
- Simplified integration with Shopify & Shopify Plus using drag-and-drop templates.
Pricing:
| Plan | Monthly Price |
| Free | Free to install |
| Essentials | $11 / month |
| Pro | $119 / month |
| Premium | $179 / month |
Rating: 4.8 / 5 | Reviews: 6,392
Install AfterShip on the Shopify app store now!
- Omnisend Email Marketing & SMS
Omnisend is a cutting edge marketing automation app for Shopify brands. Use it for email and SMS marketing and even newsletter campaigns. The app is user-friendlywith no particular programming skills required. Use intuitive drag-and-drop or templates andin-built tools to run marketing campaigns and scale your Shopify store.
Why choose Omnisend?
- Drag-and-drop email & SMS builders that are easy to use.
- A Shopify template app is available for creating newsletters, holiday templates, special promotions, and much more.
- Trust and conversion rate is increased with integrated product reviews and Google ratings.
- Smart segmentation is done by customer activity, stage, and history of purchases.
- Building tools includes mobile popups, promotional forms, and free shipping forms to attract customers.
- Performance metrics such as sales figures, growth patterns, and analytic reports of campaigns can be viewed at any time.
- Chat and email support available 24 hours a day for free.
- Save time with automation using preset messages, subject lines, and workflows.
Pricing:
| Plan | Monthly Price |
| Free | Free to install |
| Standard | $16 / month |
| Pro | $59 / month |
Rating: 4.8 / 5 | Reviews: 6,016
Install Omnisend on the Shopify app store to grow your Shopify store!
Final Thoughts
In 2025 marketing automation is a must-have to run a successful Shopify store. For those that want to grow their email list, reduce cart abandonment, create tailored SMS campaigns, or boost customer loyalty, there is a solution fitted for every need.
Here’s a quick recap:
- Privy is best for capturing leads by means of on-site popups that increase conversion rates.
- Retention and review focused brands should try Yotpo for customer loyalty.
- Mailchimp comes with an multi-faceted platform that users are familiar with, as well as exceptional AI-powered tools.
- AfterShip integrates SMS and email marketing flows with deep segmentation for automation.
- Omnisend integrates smart designs and deep analytics with automation for creative works.
The above mentioned apps are the most unique Shopify apps. Your choice should focus on the type of your Shopify store, the marketing objectives you want to achieve and your budget. You are free to use a couple of them, examine the features they provide, and determine which one is the best for your eCommerce store.
Select from one of the highly rated Shopify applications and boost your store’s growth in efficiency and effectiveness throughout the entire web.
I’m Devendra Yadav, with over three years of experience in digital marketing. I create content that helps websites rank higher on search engines and attract more visitors. Working closely with a leading website development agency, I stay updated on the latest trends and use data analysis to enhance website performance. My strong technical content writing skills further complement my SEO strategies.