Adwords is a service for advertising, launched by Google for all the businesses interested to display the advertisements on Google and its various advertising networks. This program helps the businesses to create a budget for the advertising and pay only when someone clicks the advertisements.
This service is considerably focused on the keywords. In this service, the web pages from the giant search engine Google and its partner websites are designed in a way to permit Google to choose and display the advertising copy. The advertisers pay whenever the users divert the browsing to find more information of the copy being displayed and the partner websites obtain an amount of income generated.
Suggestions on How to Boost the Score with Adwords
Knowing about the words customer use to search online is an important aspect of SEO and it helps to boost the quality score. The best SEO tools help in research and finding the most frequently used keywords in the industry that help to generate appreciable traffic.
Optimizing the Keyword Ad Copy:
Ad copy should be chosen that is closely associated with the keywords and these keywords should be incorporated into the ad copy as well. This can be done either manually or automatically with the help of dynamic keyword insertion (DKI).
Organizing Campaigns into Targeted Ad Groups:
Organization of the account is an integral part for boosting quality score and increasing the click through rates. A lot of care should be taken to logically plan, set up an account and structure campaigns and ad groups. While structuring campaigns many ad groups should be incorporated that are associated with the keywords it contains. Just having a few ad groups with few keywords do not help. Having many ad groups with few keywords in each is the trick to boost the score.
Quality Score or QS is one of the aspects that are used to assess the performance of your PPC advertising campaign. Google grade each of the keywords you have in your account through QS. If your QS is high, your ads also have a higher chance to be positioned in a more relevant placement to a search query. This only means that you will have to pay less for the said ad position.
Effective strategies for linking are important for online visibility. The more the number of credible sites that link back to a site, the search engine gives priority to those sites. Good SEO tools should be used to optimize links. These tools help to find sites that provide high-quality, trusted links that drive traffic and offer authority to a website.
Focus on one product
If it is your first time to start a PPC campaign and your budget is quite low, never try to promote everything your business offers. It would be best if you focus on one product or service. Study which of the products or services that you offer is the most well-known has the greatest conversion rate and can give you the highest profit margin. If you already have an idea which of your products or services fits into the said criteria, then you can proceed to start the planning process for your PPC campaign.
Analysis of Competitors:
The analysis of competitors’ strategies helps you strengthen your own. They pull out information from the competitor websites. They help to investigate the competition in the market by comparing the keyword targets, search engine and traffic and inbound links with the other sites in the market. Thus they help to structure campaign after the other sites that are successful in the market.
Geo target best areas for your ads
In case you do not know yet, the default target locations for new campaigns are Canada and the United States. If you want to reach to a specific audience, you need to choose the best geographic location where your ad campaign will be displayed. For instance, if your business caters to users from Australia, you would need to change the location to Australia. In this sense, you are sure that your ads will be seen by your target audience.
Keep your ads as simple and concise as possible
One effective way to successfully promote your products or services is to keep your ads as simple and concise as possible. It should contain keywords in an ad group that perfectly matches with the ad text to get a higher Quality Score and better relevancy. Here is a quick outline that you can use when creating a simple and concise yet effective ads.
Google Adwords Recently Launched the New Format Ad-copies and change the standard text ads in to Expanded Text Ads.
Expanded text ads are the next generation of text ads. Expanded Text ads will show across all devices – desktop and mobile – and will wrap automatically based on device size. Expanded text ads give advertisers additional control over their messaging, and provide users with more information before they click your ad.
Expanded text ads differ from standard text ads in a few important ways. They have:
- Two headline fields (up to 30 characters each)
- A single, expanded description field (up to 80 characters)
- A display URL that uses your final URL’s domain
- Two optional ”Path” fields, used in the ad’s display URL (up to 15 characters each)
Target one ad network
One important note when starting an AdWords PPC campaign is to choose and focus on one ad network only at a time. If you target more than one ad network per campaign, you are also at risk of obtaining negative effects on the overall campaign results. Google Adwords provides a number of different campaign types. Of these types, you should consider the top three primary mediums- the Search Network, Display Network, and Google Shopping.
The Search Network is the most common PPC example. With this type of ad network, only plain text ads show up in the search engine results pages of Google. With the Display Network, Google places ads across its Display Network. This type of ad network usually includes static image ads, text ads, a combination of static image plus text ads, or animated banners. The Google Shopping is the one being used by most Ecommerce advertisers. It displays individual products in the Google search results pages. It also shows up in Google’s “Shopping” tab.
Focussing On the Landing Pages:
The landing pages need to be designed in a way so that it uses the targeted keywords for each of the ad group. A relevant well designed landing page helps to increase conversions.
The above mentioned suggestions would definitely help to streamline the campaigns, become more competitive in the market and boost quality score.
Minakshi Srivastava is a Digital Marketing Manager at SEO
Higher Ranking, a
leading SEO Company in India where the most prominent service is of White
Label SEO that generates most of the revenue for our firm. At the workplace,
she is admired for her team management skill. She leads a team of 20 something
creative writers and designers.